As new technologies emerge, the landscape of digital marketing continues to change, and keeping up with the latest trends can be challenging. However, if you want to stay competitive, you need to be a step ahead of your competitors so that you can be among the first to take advantage of new marketing opportunities.
The main purpose of digital marketing is to obtain the maximum number of new leads while spending the least amount of money. Although it is a tough thing to do, focusing on the new trends of marketing may be the salvation when you are trying to make a significant dent in the marketplace. The following are a few trends you should take into consideration from now on.
Recently, Artificial intelligence has achieved a great advance, innovating, and creating new technologies and trends. Especially, AI will be used to drive customer conversations by interpreting the behavior of the lead, and so anticipating what the customer wants to purchase next and when.
In addition, AI can make suggestions that match customer interests and needs, and it can help deliver a personalized marketing journey, by using SMS, push notifications, email marketing, and content recommendations. AI achieves this personalization by implementing mass-scale automated A/B testing in order to determine the best way to do things. The algorithm updates itself to cope up with the personalization of future marketing.
Several agencies use AI marketing by improving paid advertising campaigns. The AI-based algorithm functions in a way that analyzes the performance of a PPC campaign and improves them to realize higher profitability.
According to research from Livestream and New York Magazine, 80% of the surveyed people said that they would prefer to watch a live video from a brand instead of reading a blog post. Thus, live video feeds will keep spreading in the coming years. Today, almost all social media networks have the feature of delivering live feeds content.
What will differentiate you from your competitors is how creative you are when doing a live video. Posting just for the sake of posting will not help you to generate buzz around your products and services. Therefore, you should always try to give valuable and relevant content that will make viewers go nowhere. For example, in case you are promoting a rock concert, it would be a great idea to give a behind-the-scenes look via the live feed.
Besides, what’s good about interactive live video feeds, is that it gives the possibility for customers to ask questions that you can answer right away, which will lead you to get higher levels of user engagement via social media portals.
Studies estimated that by 2021, more than 50% of search queries will be done through voice. Actually, as the voice recognition algorithm continues to improve, its popularity will rise, and perhaps it will take the place of queries that are based on text.
However, you should bear in mind that the majority of search results are provided by featured snippets. Thus, you should consider optimizing your content to achieve as many featured snippets as possible. In order to do this, you need to make sure that the targeted content appears directly below a subheading that asks the question. Besides, consider using around 45 words. In fact, the featured snippet a large amount of screen real estate on the search results page, which will lead you to have more visitors to your website. It is possible for the traffic to be increased by 677%, as reported by Ben GoodSell.
Because social media is getting more popular, the average Joe is increasing the size of their following. Digital marketers benefit from cost-effective influencer marketing to raise more awareness of the brand.
To practice the art of marketing via influencers, consider using Instagram, which is one of the hottest social media platforms nowadays. It is a billion-dollar industry, and more than 500 million people use the platform every day. Gary Vaynerchuk said that both Facebook Ads and Instagram influencers are two of the most cost-effective methods of marketing today.
Privacy protection must be one of the important selling points in your marketing message. In 2017 alone, more than 143 million Americans were directly affected by the Equifax breach, which is one of the biggest breaches of this kind in recent years, and it does not help that this branch is a consumer credit reporting agency.
To be sure that your marketing message can be trusted, here are some key ways you should take into consideration in order to increase credibility:
• Make sure you update contact information.
• Prominently display all security badges.
• Make sure that pages load quickly.
• Secure your checkout process.
• Share customer testimonials and reviews.
While adopting and implementing the strategies outlined in this article is more than likely to bring success for many businesses, don’t forget to explore new methods, keep an eye for new and unforeseen marketing opportunities, and be creative by formulating new marketing strategies in order to be ahead of your competitors, and achieve great success.